Chris Middleton Leeds United at Blogger. Favorite finds online, articles in health, quotes, technology, internet, investments by Chris Middleton Dubai, UAE.
Thursday, July 4, 2013
HOW TO INCREASE YOUR SAVINGS
HOW TO INCREASE YOUR SAVINGS
1. Consider saving as a mandatory expense
2. Open a savings account that’s harder to get to than your checking account
3. Systematically (monthly) save to that isolated account on a regular basis
4. Pair your raises with increase in savings
5. Set milestones with rewards
6. Write down expenses in three to six-month goals
7. See where your money is going (A daily coffee may cost you only Dh12, but if you add that up over a one-year period, this could set you off Dh5,400)
Before buying electronics, jewellery or fashion items on impulse, wait 30 days (you might realize you don’t need those things at all. This could save you thousands by the end of the year)
Monday, June 17, 2013
Top Car Safety Tips In Summer
As temperatures begin to rise in the region, here's some advice on car safety maintenance.
- By
- Aarti Nagraj
- June 10, 2012

With temperatures soaring in the UAE, an increasing numbers of accidents are being caused by tyre blasts on the roads.
There have even been rumours circulating over the internet about extremely high heat waves causing gas tanks to burst.
But these rumours are untrue, according to experts from the Dollar Thrifty Automotive Group.
“This is a hoax. Without a spark to occur, the auto ignition temperature of petrol is about 400 degrees Celsius,” the company said in a statement.
“Instead, high temperatures will affect fuel mileage. When the weather turns up the heat, the fuel expands, which makes the engine use more gas to make the engine run. Drivers lose mileage, and in some cases, even horsepower.”
However, the company warned that car-owners should take certain basic safety precautions to protect their vehicles during the summer months. They include:
1. Tyre maintenance
Make sure your tyres are rotated and most importantly, not worn out during the summer season. Drivers should bear in mind that less air in the tyre may cause greater friction with the road, in turn increasing heat in the tyre.
2. Park in the shade
It’s ideal to park in the shade- either underground, in a covered car park or under any shaded area and to place your sun-shade. If you can’t find an enclosed space, park in the best direction- where the sunlight will fall on the rear window.
3. Tint your windows
Tinting your windows or placing a windshield sunshade will reduce the heat in the car. But ensure that the tint doesn’t exceed the UAE’s legal limit of 30 per cent.
4. Get your car serviced
During hotter weather, cars need frequent service checks, especially thanks to over exerted air conditioners and batteries. By changing your oil and double-checking the status of your belt and battery, you can prevent future accidents.
5. Don’t store pressurised items
Do not keep items like lighters and perfume bottles in your car during the summer season. They might explode, releasing harmful chemicals in your car.
6. Avoid desert driving
It is not advisable for first time 4WD owners to take a spin in the dunes during the hot afternoons, as it is better to avoid getting stuck in the desert in peak summer heat.
7. Always have emergency items
In case of emergency, it’s important to have your auto service provider’s number ready, and also have a first-aid kit, emergency car-care kits, and bottled water in your car. However, make sure that these items are not plastic grade 1, as they are easily damaged in hot weather.
8. Do not leave children/pets/anyone in a locked car
The temperature inside a locked car in the summer season can be up to 20 degrees more than the outside temperature. So it is not advisable to leave anybody locked up inside a vehicle even for a brief period
Sunday, June 16, 2013
Simple ways to love your liver - 12 tips to good liver health
#1 Maintain a healthy weight
It’s estimated that 60% of Australians are overweight or obese. And of those classed as obese, approximately 30% will have fatty liver disease, putting them at high risk of liver scarring (cirrhosis), liver failure and liver cancer.
If you carry any excess weight around your middle, it can cause insulin resistance which often leads to fatty liver disease. Measure your middle and keep it at a healthy circumference. Men should maintain a waist of less than 102cm and women, less than 88cm. Exercising and eating a diet that’s low in fat and high in fibre, vitamins, antioxidants and minerals will help you maintain a healthy weight and liver.
#2 Avoid fad diets
Fad diets that make your weight yoyo can put excessive stress on your liver. Avoid any products that promise large amounts of weight loss in an unrealistically short period of time. These diets are usually lacking in essential nutrients and are not beneficial. Aim to lose weight at a healthy rate of ½ -1kg per week.
Liver cleansing and detox diets should also be avoided. Contrary to popular belief, no particular diet is liver cleansing, but a healthy diet improves wellbeing. Take a look at our diet page and ask your doctor or dietitian to help you create a healthy and nutritious diet plan.
#3 Limit your fat intake
High levels of fat in the blood (hyperlipidaemia) and high levels of cholesterol (hypercholesterolaemia) are common causes of fatty liver disease. Keep your levels low by keeping your fat intake low. And of the little fats you do eat, make sure they’re unsaturated (poly- and monounsaturated fats). If a low fat diet isn’t working for you, speak to your doctor about medications that can help.
#4 Drink alcohol in moderation
Sensible consumption of alcohol is critical to your health. While alcoholism is more common among men, women are more susceptible to the adverse effects of alcohol on the liver. In fact, it takes as little as 20 grams of alcohol daily (only two standard drinks) for women to develop liver problems. If you can’t cut back, talk to your doctor about getting professional help.
#5 Go for regular blood tests
A blood test is the best way to keep an keen eye on the levels of fat, cholesterol and glucose in your blood – all of which are associated with fatty liver disease. Too much glucose can be an indication that you have Impaired Glucose Tolerance or Diabetes – in both cases you’ll need to carefully control your blood sugar levels through diet, medications and/or weight loss.
Have you ever experimented with intravenous drugs? Did you have a blood transfusion, or organ transplant prior to 1992? If so, make sure you get tested for hepatitis C.
#6 Quit smoking
It’s been proven that smoking cigarettes is linked to the development of liver cancer. Smoking can also enhance the toxic effects that some medications (such as Paracetamol) have on the liver. Talk to your doctor, or ring Quitline to get help.
#7 Get a jab
Talk to your doctor about getting vaccinated against hepatitis A and B. If you choose not to get vaccinated against hepatitis A, make sure you avoid sushi, or raw/partially cooked clams, oysters, mussels and scallops, as these fish often live in hepatitis A-contaminated rivers and seas. If you choose not to get vaccinated against hepatitis B, practice safer sex.
#8 Ask your doctor
Mixing medications is never advised without seeking advice from your doctor or pharmacist. This applies to herbal supplements as well as prescription and over-the-counter drugs. Some medications require the liver to work extra hard to metabolise them, and taking too many medications at once can damage the liver. Some herbal supplements can actually be toxic to the liver, such as kava, comfrey, chaparral, kombucha tea, pennyroyal and skullcap. Read our common toxins page for more information.
#9 Protect yourself
Practice safer sex and protect yourself from hepatitis B. Unlike hepatitis B, hepatitis C isn’t classified as a sexually transmissible infection, but if there is a chance of blood to blood contact, you should practice safer sex. Less commonly, toothbrushes, razors and other personal care items can also transmit hepatitis B or C, so don’t borrow, or share yours with anyone!
#10 Be aware of drug risks
Some illicit drugs and the chemicals they are mixed with can be toxic to the liver. Intravenous drug use is also commonly known to transmit hepatitis B and C. If you currently use intravenous drugs, don’t share needles – take advantage of a needle exchange program.
#11 Don’t ignore your liver
If you’ve been told that something is wrong with your liver, ask your doctor for a referral to a liver specialist (hepatologist). You might feel fine, but the signs and symptoms of liver disease and hepatitis are not always present.
#12 Take care with tattoos and piercings
If you’re keen to get a tattoo or a piercing, take extra care to find an establishment that is clean and adheres to meticulous sterilisation practices. Want to learn more about your liver? Understand what makes your liver so important, try our liver-loving recipes, read more diet tips and make sure you get plenty of exercise.
Monday, May 27, 2013
Summer Time in UAE: What to Expect?
http://frugalexpat.com/2010/04/13/summer-time-in-uae-what-to-expect/
Typically summer is one of the awaited seasons of the year in most countries. Summer always entails tons of fun. It is time to enjoy various outdoor activities like summer camps, hiking, fishing, hunting, kayaking, rock climbing, and so on.
If such exciting activities are waiting for you, then you can’t definitely wait for summer season to come, right? But here in UAE, it is another story, a completely different scenario.
For us living in this part of the globe, summer season implies the end of outdoor activities. It is goodbye to the beautiful weekend mornings by the beach or picnics at the parks. Summer means it is time to hide in the malls, at home, or anywhere as long as there is an air-conditioning facility.
Summer season is not really a pleasant time of the year. The scorching heat of the sun feels like a hot laser beam that penetrates up to your skin’s inner layer. Temperature reaches up to 40 degree Celsius or even higher on some occasions.
So what to expect in UAE during summer season?
§ Business
demand in tourism industry is low.
§ It is
vacation time for expats for numerous reasons – school classes are over,
weather is just difficult to bear so they travel to escape it, employees are
asked to go for vacation because it is not busy.
§ High
humidity at night
§ It is
common to see people in sweat soaked shirts.
§ Buckets of
water are kept overnight. For accommodation without cold water system, it is
the best option when taking shower during midday. Tap water tends to be very
hot. Don’t dare. You may end up with falling hair or scalded skin.
§ Buckle up
the basic summer stuff in your bag and do not leave your home without it –
bottle of water, sunscreen, hat, umbrella, and anything to cover your skin from
the sun’s madness.
So far, that’s all I can think of now but for sure, I can have a longer list of what to expect during summer season in UAE in the next few weeks as summer is just really kisses away.
Thursday, May 16, 2013
Introduction to Digital Marketing
By Ed Mahony –
spotlightideas.co.uk – 2011
The following is a guide
to digital marketing: what the chief components (or tactics) are, how the chief
components so often form part of an overall approach (or strategy), and how
important it is to approach digital marketing, creatively as much as
analytically.
CONTENT
Cliche: ‘Content is King’ – but true! Attract relevant audience to your business/brand by offering it quality content on your company website (hence the term, “content marketing”). This could be in the form of, for example, formal articles, informal blog posts, video and audio content, general interactive-website and mobile content, resources, and so on). That the content is relevant (of use / interest) to the audience. And content that is original (above all for the engagement of audiences, but, also because search engines, in particular Google, are quick to spot content that isn’t). All of this will result in your pages ranking higher, overall, in search engines, as well as people engaging in your content with increased loyalty and recommending your content via social media and word-of-mouth in general.
Cliche: ‘Content is King’ – but true! Attract relevant audience to your business/brand by offering it quality content on your company website (hence the term, “content marketing”). This could be in the form of, for example, formal articles, informal blog posts, video and audio content, general interactive-website and mobile content, resources, and so on). That the content is relevant (of use / interest) to the audience. And content that is original (above all for the engagement of audiences, but, also because search engines, in particular Google, are quick to spot content that isn’t). All of this will result in your pages ranking higher, overall, in search engines, as well as people engaging in your content with increased loyalty and recommending your content via social media and word-of-mouth in general.
PPC / ORGANIC SEARCH /
SEO / WEB ANALYTICS
- PPC. Pay per click advertising (i.e. Google Adwords) for attracting traffic to your website. Particular reasons for using PPC, for example: accurately target key words and geographical locations, useful for campaigns, quick return on investment, straight-forward ROI assessment, assist in organic search.
- Organic Search. Organic search is about being found in search engines’ free listings. It involves various general digital marketing approaches (in particular, the creation of quality content, but, also, SEO, keyword strategy, and more). Although free, it takes time and skills to rank highly. And can take time for a new site to rank highly. But useful for general, long-term search results.
- SEO. Search engine optimization. Traditionally, SEO is about optimising websites for search engines, i.e. creating unique and accurate page titles, description met tags, url structures, site navigation, and more. Increasingly, SEO is seen as more than this – that it’s an important part of other areas of digital marketing i.e. social media, PPC, online PR. A key approach to SEO is not to overdo it. To be cautious so that your SEO is clearly seen by search engine companies as being legitimate (white hat SEO – as opposed to black hat SEO). That the real focus is creating quality content (with SEO just being a tool – one of a variety of tools – to help bring that content to audiences).
- Web Analytics. Web analytics tools can be used to find out which parts of your site are receiving the most and least amount of attention from your audience. Web analytics is a big subject, and there are many different types of tools. Good place to start is Google Analytics (Google Analytics education).
- PPC. Pay per click advertising (i.e. Google Adwords) for attracting traffic to your website. Particular reasons for using PPC, for example: accurately target key words and geographical locations, useful for campaigns, quick return on investment, straight-forward ROI assessment, assist in organic search.
- Organic Search. Organic search is about being found in search engines’ free listings. It involves various general digital marketing approaches (in particular, the creation of quality content, but, also, SEO, keyword strategy, and more). Although free, it takes time and skills to rank highly. And can take time for a new site to rank highly. But useful for general, long-term search results.
- SEO. Search engine optimization. Traditionally, SEO is about optimising websites for search engines, i.e. creating unique and accurate page titles, description met tags, url structures, site navigation, and more. Increasingly, SEO is seen as more than this – that it’s an important part of other areas of digital marketing i.e. social media, PPC, online PR. A key approach to SEO is not to overdo it. To be cautious so that your SEO is clearly seen by search engine companies as being legitimate (white hat SEO – as opposed to black hat SEO). That the real focus is creating quality content (with SEO just being a tool – one of a variety of tools – to help bring that content to audiences).
- Web Analytics. Web analytics tools can be used to find out which parts of your site are receiving the most and least amount of attention from your audience. Web analytics is a big subject, and there are many different types of tools. Good place to start is Google Analytics (Google Analytics education).
SOCIAL MEDIA
- General. Social media is about creating closer ties with your audience, getting people to talk about your brand in general, drive traffic to your website. These activities are achieved by connecting with relevant audiences via social media channels. “Connecting” involves general, informal industry chat and interaction. As well as specific tasks or projects, for example: passing on useful and interesting links and information for a particular topic, running a competition, customer service.
You might want to achieve social media buzz or a sustained social media presence (or both). “Buzz” involves a social media campaign that gets people talking quickly, en masse. But attention that often quickly peters out. “Sustained social media presence” is about interacting with loyal customers on a day-to-day basis, building up a steady presence and loyal audience. These two approaches can co-exist within a particular social media channel (with some channels better at one approach over the other, for example, virals for quick buzz, and blogging for building up a sustained social media presence).
- Blogging. Is blogging worth it? The old format (i.e. informal, jotting down of ideas etc ..) still works. But there’s lots of competition now. Instead you could consider, perhaps, joining up with another group of bloggers – strength in numbers. And, certainly, introduce new types of content on your site (for example, formal and well-thought out articles as opposed to just informal sketchy blog posts, resources, research stats, infographics, videos, podcasts, microsites, games, and so on – depending on your industry), and focusing on your content being found in search engines (in other words, having an organic search and keyword strategy).
As long as you have sufficient following, the blog is, also, a useful tool for online PR.
- Twitter. Microblogging. Twitter is a useful tool for keeping abreast of industry news (by following lists), building up a social media presence (by tweeting relevant content, retweeting, informal industry chat, competitions, and so on). You can use Twitter, for example, to promote a blog article, carry out research, customer service.
- Facebook. Why Facebook as a marketing tool? Facebook has more than 800 million users – professionals, students, and people in general. You can create a Facebook page (with content) in order to build up a loyal audience and promote your brand. But only consider getting involved in Facebook if you’re prepared to commit to it, properly.
- Google+. Social networking and identity service. Debuted: 2011.
- LinkedIn. A strong social networking tool, in particular, for people in senior management
- Other. Lots of other ways of marketing via social media: photosharing (i.e. Instagram, Flickr), video sharing (i.e. YouTube), social network aggregation (i.e. FriendFeed), and more.
- General. Social media is about creating closer ties with your audience, getting people to talk about your brand in general, drive traffic to your website. These activities are achieved by connecting with relevant audiences via social media channels. “Connecting” involves general, informal industry chat and interaction. As well as specific tasks or projects, for example: passing on useful and interesting links and information for a particular topic, running a competition, customer service.
You might want to achieve social media buzz or a sustained social media presence (or both). “Buzz” involves a social media campaign that gets people talking quickly, en masse. But attention that often quickly peters out. “Sustained social media presence” is about interacting with loyal customers on a day-to-day basis, building up a steady presence and loyal audience. These two approaches can co-exist within a particular social media channel (with some channels better at one approach over the other, for example, virals for quick buzz, and blogging for building up a sustained social media presence).
- Blogging. Is blogging worth it? The old format (i.e. informal, jotting down of ideas etc ..) still works. But there’s lots of competition now. Instead you could consider, perhaps, joining up with another group of bloggers – strength in numbers. And, certainly, introduce new types of content on your site (for example, formal and well-thought out articles as opposed to just informal sketchy blog posts, resources, research stats, infographics, videos, podcasts, microsites, games, and so on – depending on your industry), and focusing on your content being found in search engines (in other words, having an organic search and keyword strategy).
As long as you have sufficient following, the blog is, also, a useful tool for online PR.
- Twitter. Microblogging. Twitter is a useful tool for keeping abreast of industry news (by following lists), building up a social media presence (by tweeting relevant content, retweeting, informal industry chat, competitions, and so on). You can use Twitter, for example, to promote a blog article, carry out research, customer service.
- Facebook. Why Facebook as a marketing tool? Facebook has more than 800 million users – professionals, students, and people in general. You can create a Facebook page (with content) in order to build up a loyal audience and promote your brand. But only consider getting involved in Facebook if you’re prepared to commit to it, properly.
- Google+. Social networking and identity service. Debuted: 2011.
- LinkedIn. A strong social networking tool, in particular, for people in senior management
- Other. Lots of other ways of marketing via social media: photosharing (i.e. Instagram, Flickr), video sharing (i.e. YouTube), social network aggregation (i.e. FriendFeed), and more.
MOBILE MARKETING
Being such a large subject in itself, included a separate piece on mobile marketing here
Being such a large subject in itself, included a separate piece on mobile marketing here
EMAIL MARKETING
Email is still an effective marketing tool as long as your emails are relevant to your audience (and you don’t over do it). If not, forget it (backfire).
Email is still an effective marketing tool as long as your emails are relevant to your audience (and you don’t over do it). If not, forget it (backfire).
AFFILIATE MARKETING
Affiliate marketing can cover a wide area of activity (search engine marketing, email marketing, display advertising, and more) and be time-consuming. For that reason organizations often turn to specialists. But remember, you know your product, best, and market place as well as anyone else, so there can be important benefits in doing it, or part of it, yourself.
Affiliate marketing can cover a wide area of activity (search engine marketing, email marketing, display advertising, and more) and be time-consuming. For that reason organizations often turn to specialists. But remember, you know your product, best, and market place as well as anyone else, so there can be important benefits in doing it, or part of it, yourself.
CONSUMER GENERATED
CONTENT
Consumer generated content is about getting audiences to create their own content on your site. This could lead to increased traffic, as well as building up loyalty with your audience. Remember that audiences aren’t always experts in a particular subject. So consumer generated content can be hit-and-miss.
Consumer generated content is about getting audiences to create their own content on your site. This could lead to increased traffic, as well as building up loyalty with your audience. Remember that audiences aren’t always experts in a particular subject. So consumer generated content can be hit-and-miss.
CUSTOMER EXPERIENCE
Customer experience is about the overall experience that a customer has when visiting a site (and in particular, but not exclusively, for an e-commerce site). Customer service is an important part of it. Although large companies and / or e-commerce sites are more focused on this than others, it’s still something that everyone should be thinking about, to a degree, in general.
Customer experience is about the overall experience that a customer has when visiting a site (and in particular, but not exclusively, for an e-commerce site). Customer service is an important part of it. Although large companies and / or e-commerce sites are more focused on this than others, it’s still something that everyone should be thinking about, to a degree, in general.
USER EXPERIENCE /
FUNCTIONALITY OF WEBSITE
The look, feel and functionality of a website (and mobile site) can affect a number of things, chiefly: sales, brand impressions, social media interaction, whether people explore the site and find new content, and organic search (affected by factors such as amount of time on a page, bounce rate, and so on).
The look, feel and functionality of a website (and mobile site) can affect a number of things, chiefly: sales, brand impressions, social media interaction, whether people explore the site and find new content, and organic search (affected by factors such as amount of time on a page, bounce rate, and so on).
ROI
Return of Investment is important when you’re investing money in software, hardware and services. Research, before spending money, is key, as well as analysis of performance and results once the investment has been made.
Return of Investment is important when you’re investing money in software, hardware and services. Research, before spending money, is key, as well as analysis of performance and results once the investment has been made.
DIGITAL MARKETING
STRATEGY
- Having a good marketing strategy has, always, been important. And now in the digital environment, more than ever. Firstly, marketers have to follow their audience: Internet usage in the US is now 70-75 % of the population (source: 1+2). Secondly, the way people use the Internet, and interact with other people on it, is getting more varied. This adds complication, but also, creates opportunities to come up with smarter strategies in general.
- Which Part of Digital Strategy Should You Focus On? Broadly speaking: the Internet (and depending on your products / marketplace: static websites, interactive websites, e-commerce websites, and more; social media; search; banner ads; email; affiliate programmes; video and audio content; and more). But digital, also, covers: mobile phones (mobile marketing hasn’t really taken off, yet, but it may over the next while), digital signage (digital screens in shops etc ..), and more.
- What Are You Trying to Achieve in Your Digital Marketing Strategy? Think about what it is, exactly, you are trying to achieve. Digital media can be used in very different ways for different purposes (i.e. sales, developing customer loyalty, creating and maintaining general brand awareness, online PR, driving traffic to a site, and more).
- Who Are You Trying to Reach in Your Digital Marketing Strategy? Think quality versus quantity. You might have lots of traffic. But is it relevant traffic? Are these people going to buy your products or pay for your services? And (/or) are they going to recommend your products and services to others?
- Having a good marketing strategy has, always, been important. And now in the digital environment, more than ever. Firstly, marketers have to follow their audience: Internet usage in the US is now 70-75 % of the population (source: 1+2). Secondly, the way people use the Internet, and interact with other people on it, is getting more varied. This adds complication, but also, creates opportunities to come up with smarter strategies in general.
- Which Part of Digital Strategy Should You Focus On? Broadly speaking: the Internet (and depending on your products / marketplace: static websites, interactive websites, e-commerce websites, and more; social media; search; banner ads; email; affiliate programmes; video and audio content; and more). But digital, also, covers: mobile phones (mobile marketing hasn’t really taken off, yet, but it may over the next while), digital signage (digital screens in shops etc ..), and more.
- What Are You Trying to Achieve in Your Digital Marketing Strategy? Think about what it is, exactly, you are trying to achieve. Digital media can be used in very different ways for different purposes (i.e. sales, developing customer loyalty, creating and maintaining general brand awareness, online PR, driving traffic to a site, and more).
- Who Are You Trying to Reach in Your Digital Marketing Strategy? Think quality versus quantity. You might have lots of traffic. But is it relevant traffic? Are these people going to buy your products or pay for your services? And (/or) are they going to recommend your products and services to others?
BRANDING
Is branding a component
of digital marketing? Some think so. Others not. It’s certainly connected to
digital marketing. Here are a few things to think about.
- General. Are different pages on your site consistent in the overall impression (visual and written) they create? On the other hand is the overall impression you create overwhelming and intrusive?
- Authenticity. Focus on things that will gain your audience’s trust. For example, case studies, awards, recognition, and so on. Show, don’t just tell.
- Brand Story. You’ve got a great looking website that, also, works well. But does it capture the interest of the audience? Is there an interesting story to tell (i.e. about how your online work began / developed, and so on?)
- General. Are different pages on your site consistent in the overall impression (visual and written) they create? On the other hand is the overall impression you create overwhelming and intrusive?
- Authenticity. Focus on things that will gain your audience’s trust. For example, case studies, awards, recognition, and so on. Show, don’t just tell.
- Brand Story. You’ve got a great looking website that, also, works well. But does it capture the interest of the audience? Is there an interesting story to tell (i.e. about how your online work began / developed, and so on?)
CREATIVE AND ANALYTICAL
APPROACH
Data has always been key in marketing. Whether it is data for understanding your audience, the competition, the market place in general, and so on. However, the digital environment provides marketers with the ability for even stronger and more powerful analysis based on the wide variety of tools available to them.
A creative approach has always been key in marketing. But even more so, owing to the elaborate nature of the digital environment. Even with a particular digital marketing channel, for example blogging, a creative approach is essential (i.e. creating interesting content, being creative about how you find fresh and original subjects to discuss, and so on). And because so many different digital marketing channels and tactics are inter-related, so a creative approach is essential, at a strategic level, as well.
Data has always been key in marketing. Whether it is data for understanding your audience, the competition, the market place in general, and so on. However, the digital environment provides marketers with the ability for even stronger and more powerful analysis based on the wide variety of tools available to them.
A creative approach has always been key in marketing. But even more so, owing to the elaborate nature of the digital environment. Even with a particular digital marketing channel, for example blogging, a creative approach is essential (i.e. creating interesting content, being creative about how you find fresh and original subjects to discuss, and so on). And because so many different digital marketing channels and tactics are inter-related, so a creative approach is essential, at a strategic level, as well.
Introduction / Intro /
Guide to Digital Marketing – spotlightideas.co.uk – 2011
Wednesday, May 15, 2013
10 Fitness Basics, Big Results without Drugs – Chris Middleton Like
I've read this post few months back and tried it out. To my surprise it did work for me and I feel much better. So I thought I would share it with the rest of my blog readers.
New workout accessories and training
techniques with fancy names may have their place, but sometimes the basics
deliver the biggest results. Check out these 10 must-read tips!
As a Bodybuilding.com reader, you no doubt know your stuff.
You're smarter than the average bear, and when you hit the gym to train, you
don't just "show up" and putter around on the treadmill. You arrive
on a mission. Like me, you'll do whatever it takes to reach your personal best.
You're dedicated and focused. You're unstoppable.
Sometimes, however, our desire to get as ripped, huge, fast,
or strong as possible is so overpowering that we forget to take a step back and
critically review what we're doing. As an athlete and fitness competitor, I
sometimes get so focused on my goals—crushing the competition, nailing every
workout, hitting every meal—that I forget some of the tried-and-true fitness
basics along the way.
Basics, you ask? What basics? I'm talking about the simple
building blocks of fitness success. They're easy to forget in lieu of the
latest and greatest fitness craze that hits the scene. (Shake Weight, anyone?)
Now is the time to remember them. These tips might seem simplistic and elementary,
but they're important for any trainee to revisit and utilize.
1 / Have Fun
If you're not having fun with your fitness, it's easy to
lose interest. If the idea of walking on the treadmill bores you to tears,
don't do it!
Find an activity you enjoy doing: start hiking, begin power lifting join a running club, take up yoga, or even try trapeze lessons.
As long as you have fun with your fitness, you're more apt to stay consistent.
2 / Set Goals
Maybe you want to fit into a smaller dress size, decrease your
body fat percentage, cut your mile time, or set a new lifting PR. Well, set a
goal, map out a plan, and get to it! I always have clients set short-term
(30-day) and long-term (3-6 months) goals. With these goals in mind, we can map
out the necessary plan of attack. That plan will help you stay focused and on
the path to success.
3 / Drink Enough Water!
Before you say, "Tell me something I don't know,
Jen," allow me to elaborate. While the reminder to drink water may sound
unnecessary and obvious, many people often mistake their thirst for hunger. If
you just ate a meal and are still hungry, you could just be dehydrated.
Too often dieters attempting to lose weight think they're
hungry when they're not. Don't mistake your thirst for hunger! If you feel
hungry, drink more water first and then wait it out. After 10 minutes, you'll
know if you're actually hungry.
4 / "Pass The Protein,
Please"
While exact daily protein requirements vary by individual
and goal, you need enough to maintain and build lean muscle mass. Aim to
consume about one gram of protein per pound of body weight per day, divided
among 4-6 meals. A diet this rich in protein will help you feel fuller for
longer while refueling your muscles post-workout.
On that note, remember that proper supplementation
is important and must fit your goals. Yes, I understand that supplements can
seem a bit overwhelming, so start simple: protein, fish oil, and a multivitamin are great choices. Train hard and conduct your own research
before using supplements.
Don't just buy something your friend touts as "the latest
and greatest." It may not pertain directly to your goals or needs.
5 / Pile On The Greens
This tip applies regardless of your
exact fitness goal. Adding vegetables to most meals bringsfiber, vitamins, antioxidants, and minerals to your diet, and will help keep you full for a longer
period of time. If you're new to the vegetable world, start by trying to add
greens to half of your daily meals.
Don't think that adding veggies means you're done. You also
need to make sure you eat a consistent, balanced diet. Your hard efforts in the
gym will not be evident in your reflection if you don't consistently follow
your meal program. The saying "abs are made in the kitchen" is not
just a rumor created by the Food Network in an attempt to create more culinary
wizards. If you want that lean, toned, or ripped appearance, you have to stay
dedicated to both your training and your meal program.
6 / Prepare To Succeed
When it comes to meals, don't be caught off-guard. The more
you can plan ahead, the better. Don't get me wrong, you don't need a week's
worth of food proportioned out in Tupperware ahead of time in order to be
successful. If I leave the house, even if just for a few errands, I always take
my next meal or snack with me on the go. You just never know what can come up.
Prepare yourself with bars, shakes, almonds, and other packable, healthy snacks. That way,
when you're starving and away from whole food, you won't stop a fast food
joint.
7 / Sleep Sufficiently
Yes, you read that correctly—make sure
to get your ZZZs! Rest is crucial to our fat-loss and muscle-building goals. Lack of sleep raises cortisol levels and hampers
proper recovery. Aim for 6-8 hours of sleep each night.
8 / Mix It Up!
Many dedicated gym-goers fall into a workout rut. Break out
of boredom by challenging yourself in new ways. Try new movements, set aside
the dumbbells in favor of a barbell or cables, or grab a buddy and try a class.
Don't just set up camp at your usual corner or elliptical. If you are bored
with your workouts, chances are your body is, too. Make some changes for a new
challenge and a more ripped you.
Although making changes to your workouts is important, make
sure your changes are still going to help you reach your goals. If you're
trying to improve your 10K time, I'm not sure doing a 5X5 squat regimen is
going to help. Make smart adjustments to your program as they pertain to your
goals. You don't have to drastically change your workouts every week. Make
simple adjustments to keep making progress.
9 / Lift Weights
I constantly hear women say things like, "I just want
to tone, so all I need to do is cardio." This could not be farther from
the truth. Cardio without weight training will leave you "skinny
fat."
You might have a thinner frame than when you started, but
your physique won't be any tighter. Depending on your overall weight loss, you
could end up with loose skin. Yikes.
Resistance training increases your metabolism by building
lean muscle. The more muscles you have, the more calories you burn.
More muscle and less fat means you'll strengthen, tighten,
shape, and "tone" your entire physique. Think twice before skimping
over the free weight section!
10 / Stay Consistent
None of this information will be of much value if it's not
done consistently. No matter your goal, consistent efforts are rewarded with
hard-earned results. It's that simple. There's no replacement for consistent
time under the bar, so get after it!
Tuesday, May 14, 2013
Oil pulling: A cheap, easy and effective solution to health woes
Dating
back thousands of years in Ayurvedic medicine, oil pulling may seem like an
unlikely curative miracle due to its simplicity. Yet practitioners of the
therapy laud its effectiveness in healing everything from AIDS to diabetes,
heart disease to leukemia. Testimonials aside, scientific research has shown
oil pulling can vastly improve the condition of the gums and teeth by reducing
dental bacteria, viruses and fungi - which in turn fosters overall health.
Oil pulling basics
Oil pulling is a technique where a tablespoon of oil (sesame,
coconut, olive or sunflower) is moved around the mouth and through the teeth
with a swishing motion for 20 minutes, one to three times per day. The premise
behind the therapy is that oil attracts various pathogens in the mouth which
are then suspended within the liquid and subsequently spat out. The oil also
seeps into hard to reach pockets below the gum line where damaging bacteria
tend to thrive.
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